Who We Are | Testimonials | Survey Results
Survey Results
The following results are based on panel member answers to the latest Shopper’s Voice Consumer Product Survey.
How often do panel members travel for pleasure?
9% 4 or more times a year
57% 1 to 3 times a year
17% Never travel
How often do panel members travel for business?
6% 4 or more times a year
10% 1 to 3 times a year
12% Never travel
What types of leisure activities do panel members enjoy?
63% Baking
23% Cooking - gourmet
32% Cooking - low fat
34% Cooking - other
36% Crafts
56% Gardening
50% Home improvement or repair
20% Needlework
19% Woodworking
What sports do panel members regularly watch or participate in?
23% Baseball
25% Fishing
28% Golf
38% Hockey
10% Hunting
12% Running
11% Snow skiing
46% Walking
17% Weight Training
35% Other
What Home Electronics & Appliances do panel members own?
62% Cellular phone
63% Compact disc player
32% Digital cable
51% Digital camera
70% DVD player
16% Front loading high efficiency washer
61% Home computer
28% Satellite TV service
29% Video game systems
What Home Electronics & Appliances do panel members plan to buy in the next year?
5% Cellular phone
2% Compact disc player
3% Digital cable
9% Digital camera
4% DVD player
7% Front loading high efficiency washer
7% Home computer
4% Satellite TV service
3% Video game systems
What types of books do panel members enjoy reading?
45% Best selling fiction
15% Bible or devotional
5% Business or financial
23% Cooking or culinary
4% Fashion
16% History
6% Interior decorating
17% Medical or health
4% Military
33% Mystery
13% Natural health remedies
6% Relationships or intimacy
22% Romance
13% Science fiction
7% Sports
7% World news or politics
What hobbies or interests are pursued by panel members?
11% Bird Watching
24% Camping or hiking
29% Exercise 1 or 2 times per week
28% Exercise 3 or more times per week
11% Self improvement courses
15% Education or career advancement courses
14% Coin collecting
7% Stamp collecting
7% Collecting commemorative plates and china
12% Collecting figurines
10% Saving sports memorabilia
8% Saving other memorabilia
15% Casino gambling
13% Scrapbooking
39% Sweepstakes or lotteries
22% Theatre or performing arts
How often do our panel members use "cents off" store coupons?
24% Weekly
33% Once or twice per month
29% Less than once per month
11% Never
