Last updated: December 28, 2022
Shopper’s Voice collects consumer opinions, shopping habits, and other related information in order to:
- Provide members with relevant information and offers
- Help our clients introduce new products and market existing ones
- Send members other information about Shopper’s Voice
OUR COLLECTION OF PERSONAL INFORMATION
We may collect the following categories of personal information about you when you complete our surveys, visit our websites, or interact with our emails. The following table also describes how we use personal information.
|Categories of Personal Information||Purposes of Use (see Section 2 below for additional information)||Sources of Personal Information|
|Contact information, such as your name, postal address, email address||To provide our services (online and offline marketing data and analytics)|
To maintain your account, our rewards program, and to facilitate sweepstakes
To send you emails including offers and newsletters
To respond to queries or communication you send to us
|Directly from you via online account and survey|
|Account login credentials to your Shopper’s Voice account||To maintain your account and our rewards program||Directly from you via online account sign up|
|Your verbatim communications to us or shared on the public areas of our site||To respond to queries or communication you send to us||Directly from you|
|Demographic information, such as your age and gender||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Household information, such as the number of people in your household, household income||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Preferences or behaviors, such as preferred charities, intention to move, travel or food preferences, hobbies, television viewing activities||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Commercial or transaction information, such as your purchasing history of products or services||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Professional or employment information, such as your employer’s name or job title||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Education information, such as your highest level of education||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Race or ethnicity||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Health information, such as your health condition, what vaccines you received||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Religion||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Political and Philosophical Beliefs||To provide our services (online and offline marketing data and analytics)||Directly from you via survey|
|Electronic activity, such as if you opened our email message, website browsing activity||To provide our services (online and offline marketing data and analytics)|
Our rewards program
To send you emails including offers and newsletters
To improve or modify our services
|Web beacon or pixel tag placed in email messages|
Our affiliate, Epsilon, pixel tag placed on our website
Third-party pixel tag placed on our website
Third-party cookies placed on your browser (see cookies information below)
|Device information and other identifiers, such as IP address, device ID||Online advertising|
|Our affiliate, Epsilon, pixel tag placed on our website|
Third-party pixel tag placed on our website
Third-party cookies placed on your browser (see cookies information below)
OUR PURPOSES FOR PROCESSING PERSONAL INFORMATION
We will process your personal information for one or more of the following purposes:
To provide our services (consumer data for online & offline marketing and analytics). Shopper’s Voice is a leading provider of consumer information to brands that want to advertise their products and services to you. Your survey responses will enable our clients to provide you with the most relevant offers for your household. For example, many of our clients create offers especially for people with certain interests and demographic characteristics. Our clients may advertise to you in a variety of ways by using your personal information, such as by sending direct postal mail, email marketing messages, or digital advertisement like in a banner ad on a website.
Additionally, we may combine your personal information with personal information from other survey participants’ personal information to create aggregate and anonymous research reports for our clients. These reports will enable our clients to enhance and improve their respective products and services.
To maintain your Shopper’s Voice account, rewards program and facilitate our sweepstakes. After you complete one of our surveys, you may create an account on the Shopper’s Voice website. We will use your account credentials solely to maintain your account, which includes your rewards program status. You may earn points through our rewards program by opening and clicking on links in our emails and responding to surveys; therefore, through web beacons or pixels placed on the emails we send to you we can see how you interact with our emails in order to award you rewards points. We also offer sweepstakes to survey participants and will use the participants’ contact information for the sweepstakes drawing and provision of the winning prize.
To send you emails including offers and newsletters. By providing your email address, you may receive product offers based on your survey responses via email. These emails are sent by Shopper’s Voice, not our clients, and are clearly marked with our logo. If at any time you no longer want to receive email offers, you can unsubscribe by clicking the Unsubscribe link in the email received, at managing your membership online, or by writing to us via email at contactus@mail.ShoppersVoice.com or via postal mail at the address indicated below under Contact Us.
Our email messages may contain links to other sites not affiliated with Shopper’s Voice and may have privacy practices that differ from those of Shopper’s Voice. We encourage you to review the privacy policies of any third-party site you may link to from our email messages.
To respond to queries or communication you send. On the Contact Us page of our website you may send us a message or you may email us at firstname.lastname@example.org. We will use the information you provide to respond to you.
To improve or modify our services. We may use your personal information to improve the services we offer to our clients and also to our survey participants. For instance, your responses to our surveys inform us on how to create new survey forms and questions.
We may place web beacons or pixel tags within our email messages to you to collect information about how you interact with those messages. This can include various interactions, such as whether the email was opened and what you clicked on within that email. Information regarding your interaction with our email messages helps us determine the best ways to contact you and what types of products and services you may prefer from our clients. For example, if you open an email, we may decide not to resend you that same offer since you have already seen it.
Analytics. We use Google Analytics for web analytics. Google Analytics’ will place a cookie on your browser and provide us with a report about how our websites work and your experience on our websites. See more information about cookies below.
HOW WE SHARE INFORMATION WITH THIRD PARTIES
We may disclose your personal information for various purposes related to our business. The disclosure may be to our clients, partners, or vendors.
Sharing personal information under the California Privacy Rights Act means to disclose your personal information to a third party for Interest-based Advertising.
The table below shows with whom we may Share or Sell your personal information, and whether we believe we have “sold” or “shared” a particular category of information in the prior 12 months.
|Categories of Personal Information||Categories of Parties With Whom We Sold or Shared Your Data||“Sold” in the Last 12 Months||“Shared” in the last 12 months|
|Contact information||Advertising Networks|
Food & Beverage Companies
Gift Product Companies
Affiliates not under the Epsilon brand
Health and Wellness Product and Service Companies
Apparel & Accessory Companies
Internet Service Providers
Lifestyle & Interest Product Companies
Business to Business Companies
Marketing Data Companies
Communication Services Companies
Not for Profit Organizations
Consumer Data Resellers
Operating Systems and Platforms
Consumer Packaged Goods Companies
Parenting Product Companies
Consumer Services Companies
Public or Government Entities
Data Analytics Providers
Publishing Product Companies
Educational Institutions & Companies
Technology/Computer Software Companies
Energy and Utility Companies
Financial Services Companies
Travel, Leisure & Entertainment Companies
|Preferences or behaviors|
|Commercial or transaction information|
|Professional or employment information|
|Race or ethnicity|
|Political and Philosophical Beliefs|
|Electronic activity||Advertising Networks||X||X|
|Device information and other identifiers||Advertising Networks||X||X|
We also may disclose your personal information to our service providers that assist us with our business purposes. Our service providers only process your personal information in accordance with our instructions and only for the purpose listed below.
|Categories of Personal Information||Categories of Parties With Whom We Disclosed Your Information for a Business Purpose||Business Purpose for the Disclosure|
|Contact information||Cloud storage provider|
Email deployment provider
Prize fulfillment provider
|Performing services on behalf of Shopper’s Voice, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the Shopper’s Voice.|
|Demographic information||Cloud storage provider|
|Household information||Cloud storage provider|
|Preferences or behaviors||Cloud storage provider|
|Commercial or transaction information||Cloud storage provider|
|Professional or employment information||Cloud storage provider|
|Education information||Cloud storage provider|
|Race or ethnicity||Cloud storage provider|
|Health information||Cloud storage provider|
|Religion||Cloud storage provider|
|Political and Philosophical Beliefs||Cloud storage provider|
|Electronic activity||Cloud storage provider|
|Account login credentials to your Shopper’s Voice account||Cloud storage provider|
Sharing in Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.
COOKIES AND ONLINE ACTIVITY
Cookies Used by Shopper’s Voice on Our Website: Cookies are small text files your web browser receives from websites you visit that store data to make your browsing experience easier and faster. By using our websites, you agree that we can place cookies on your device.
- Strictly Necessary Cookies: These cookies are required to provide the basic functions of the website and cannot be turned off. They are essential for accessing certain features of the website and could include signing in or adding items to a cart.
- Performance Cookies: These cookies collect information about how visitors use our websites for web analytics purposes, for instance, which pages visitors go to most often and error messages received.
- Functionality Cookies: These cookies allow our websites to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the Internet. These cookies do not track your browsing activity on other websites.
- Modifying Your Browser Settings: You can modify your browser settings at any time, including setting your browser to notify you when you receive a cookie, giving you the choice to decide whether or not to accept it. If you reject cookies, you may still use our websites, but the functionality of some areas may be limited. We do not honor any “do not track" signals coming from browser settings, cookie signals, or other mechanisms that provide you the ability to exercise choice regarding the collection of information about your online activities over time and across third-party websites or online services.
Below are links to information on managing your cookie preferences with common browsers:
To learn more about Google Analytics, including how to opt-out, please visit: https://tools.google.com/dlpage/gaoptout
For more information about cookies, please visit: http://www.aboutads.info/consumers#cookies.
For any questions related to our web technologies, please contact us via email at contactus@mail.ShoppersVoice.com.
Opting Out of Online Targeted Advertising: You may opt out of online targeted advertising by clicking on the Advertising Option Icon in the ads you receive. The Icon will appear as and may be accompanied by text such as “AdChoices“. It will be located around the perimeter of the ad. Simply click on this Icon and proceed to the opt-out link or preference setting link. Once directed to the opt-out page or preference setting page, you may immediately opt-out of future online targeted advertising. We may also use technologies, such as Epsilon’s cookies, to provide you with personalized but anonymous online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here.
To facilitate an opt-out, an opt-out cookie will automatically be placed on your device to block further targeted advertising. If you delete this opt-out cookie, clear your cookies, switch browsers or devices, or purchase a new device, your opt-out preference will not be maintained. You will need to opt-out again through the Icon in the ad. It is only when the opt-out cookie is present and can be read on your browser that we know you decided not to participate in targeted advertising.
Learn More: For information about the Advertising Option Icon, cookies and targeted advertising in general, please visit www.aboutads.info (United States) or youradchoices.ca/ (Canada) and www.iab.net/privacymatters.
To manage your online profile and your opt-out status, you may utilize the Digital Advertising Alliance tool at http://www.aboutads.info/consumers/ (United States), http://youradchoices.ca/understanding-online-advertising (Canada) or the Network Advertising Initiative opt-out tool at http://www.networkadvertising.org/understanding-online-advertising.
YOUR PRIVACY RIGHTS AND CHOICES
Shopper’s Voice is a subsidiary of Epsilon. Please use Epsilon’s privacy portal if you want to exercise any of your below mentioned privacy rights.
For security purposes (and as required under US state laws), we will verify your identity—in part by requesting certain information from you—when you make a request to access, correct, or delete, your Personal information. The verification process will utilize an email verification process, a telephone number verification process, and, if applicable, a request for any assigned ID number previously communicated to you.
If we are unable to complete your request fully for any reason, we will provide you additional information about the reasons why we could not comply with your request.
You may also designate an agent to make requests to exercise your rights. We will take steps both to verify your identity and to verify that your agent has been authorized to make a request on your behalf by requesting your agent to provide us with a signed written authorization or a copy of a power of attorney executed by you.
Right to Opt-out of the Sale of Personal Information
Depending on the personal information we have about you, and whether we have disclosed any of it to a third party in exchange for valuable consideration, we may have sold (as defined by US state laws) certain personal information about you. If you would like to opt-out of the sale of your personal information, you may do so by submitting your request using our online request form or by calling toll-free (866) 267-3861.
Right to Request Deletion of Personal Information
You may request that we delete your personal information. However, we may retain personal information for certain important purposes, as set out by applicable law. You may request deletion of your personal information by submitting your request using our online request form or by calling toll-free (866) 267-3861. When we receive and verify your request to delete your personal information, we will proceed to delete the data unless an exception applies. We will retain a record of your deletion request in order to keep your personal information deleted, unless and until you provide consent for the processing of your personal information after completion of your deletion request.
Right to Request Access to Personal Information
You may request access to your Personal information that we collect, use, disclose, or sell.
When exercising the right to access Personal information, you have the right to obtain materials in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. When we receive and verify your request to access your Personal information, we will make best efforts to fulfill your request unless an exception applies. In some cases, we may not be able to provide you with access to your personal information due to exceptions permitted by applicable law. However, to the extent we have this information, we will inform you that we have collected this information by disclosing the category of the information but not the specific information. You are permitted 2 access reports every 12 months. You can access your personal information by submitting a request using our online request form or by calling toll-free (866) 267-3861.
Right to correct your personal information
If you believe we hold inaccurate personal information about you, you may request that we correct that information through our online request form or by calling toll-free (866) 267-3861. Once we receive your request, we will verify your identity and delete your personal information.
Right to nondiscrimination
We do not deny, charge different prices for, or provide a different level of quality of goods or services if a California resident chooses to exercise these rights.
Right to Opt-Out of Share/Cross Contextual Behavioral Advertising and Targeted Advertising
You may opt-out of the processing or sharing of your Personal information for cross-contextual behavioral advertising or targeted advertising (what we refer to above as Interest-based Advertising) through our online request form or by calling toll-free (866) 267-3861.
Additionally, you may choose not to receive targeted advertising from ad networks, data exchanges, and other digital advertising providers by opting out of targeted advertising via YourAdChoices powered by the Digital Advertising Alliance.
Right to limit use of Sensitive Personal information
You may request that we limit the use and disclosure of your Sensitive Personal information through our online request form or by calling toll-free (866) 267-3861. However, we may deny your request in part of in full under uses authorized by applicable law.
Canadian right to withdraw your consent
Where you are a Nevada Resident
Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of Personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of Personal information for monetary consideration by the business to a third party for the third party to license or sell the Personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at by calling toll-free (866) 267-3861 or mailing your request to Shopper’s Voice, Attention: Privacy Officer, P.O. Box 1478, Broomfield, CO 80038.
It is your right to appeal a decision made concerning the exercise of your data privacy rights. You may appeal this decision within 60 days of receiving your response from us. To submit your appeal, visit our online request form or by calling toll-free (866) 267-3861.
Our Promotions. We may offer sweepstakes or promotions. Each individual promotion is governed by its own terms, and the exact financial incentive offered will be detailed in the respective sweepstakes rules or promotion terms.
Our Rewards Program. We offer a rewards program for survey participants that are US residents. See the terms of the rewards program here.
- Coupons/Discounted Products or Services: Our clients may provide coupons or discounts to you via email or postal mail from us or our client, or other advertising platform directly from the client. The terms of the coupon will be provided on the coupon itself. General coupons will be made accessible via links in our emails, as well as the Coupons page on our website.
- Samples: Our clients may provide product samples to you. Our client will decide who receives a free sample based on targeting criteria such as age, gender, income, product preference or usage, and other criterion. The targeting is based on the client’s good faith desire to distribute samples to individuals who are most likely to purchase their product. For example, the client partner company may only send a sample of dog food to a household that has self-reported in our survey that they own a dog. Likewise, another client may only decide to send a sample of a feminine hygiene product to households that have self-reported that they use that kind of product or have a female in the household.
INFORMATION ABOUT PERSONS UNDER 18 YEARS OF AGE
Our websites are intended for general audiences and are not directed at children. We do not knowingly collect personal information from minors under 18 years of age unless we have received legal consent to do so. If we learn that personal information from such minors has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).
HOW LONG WE KEEP YOUR PERSONAL INFORMATION
- The length of time we have an ongoing relationship with you and provide the Website or our services to you;
- Whether our processing of the Personal information is consistent with what an average consumer would expect when the Personal information was collected;
- Whether the Personal information is processed for any other disclosed purpose(s) compatible with what is reasonably expected by the average consumer;
- Whether the Personal information is relevant and useful to the provision of our services and our further processing is permitted by law;
- Whether the Personal information has been de-identified, anonymized, and/or aggregated; and
- Whether there is a legal obligation to which we are subject.
We use reasonable business practices including physical, technical and administrative safeguards designed to protect your information against loss, misuse or alteration.
Shopper’s Voice is a licensed user of Entrust’s state-of-the-art encryption technology. We use Entrust’s services to securely transmit the data you provide to us on our registration form, survey pages, and login page. We also use this feature on our “Contact Us" page.
You can help safeguard your information by securely storing your login information and logging out of your browser at the end of each session.
US ANNUAL CONSUMER REQUESTS REPORTING
Shopper’s Voice facilitates consumer privacy requests through Epsilon’s privacy center. From January 1, 2021 to December 31, 2021, Epsilon maintained two distinct processes to facilitate requests pursuant to the CCPA from individuals in the United States.
Interest Based Advertising Activities. We facilitated requests made pursuant to our IBA Activities through our prior automated online process as follows:
|Requests to Know||Requests to Delete||Requests to Opt-Out of Sale|
|Number of requests received||1,457||672||11,200|
|Number of requests complied with in full||775||164||7,249|
|Number of requests complied with in part||0||0||0|
|Number of requests denied due to inability to verify consumer||752||508||3,951|
|Mean number of days we took to substantively respond to requests||20 days||2 days||2 days|
Data used for Marketing & Analytics. We facilitated requests made pursuant to our Data Services through our online request form or by calling our toll-free number (866) 267-3861 as follows:
|Requests to Know||Requests to Delete||Requests to Opt-Out of Sale|
|Number of requests received||2,120||8,653||21,151|
|Number of requests complied with in full||949||3,918||21,151|
|Number of requests complied with in part||15||0||0|
|Number of requests denied due to inability to verify consumer||1,146||4,701||0|
|Mean number of days we took to substantively respond to requests||4.8 days||1 day||1 day|
NOTIFICATION OF CHANGES
If you wish to save this text, please mark the entire statement (e.g. with your mouse) and copy-paste by pushing ctrl-c.
|American Members||Canadian Members|
Attention: Privacy Officer
P.O. Box 1478
Broomfield, CO 80038
Attention: Privacy Officer
111 Queen St. East
You may submit requests using our online request form.
You may contact us by email at contactus@mail.ShoppersVoice.com
Shopper’s Voice is a trademark of Epsilon Interactive CA, ULC., owned by Epsilon Data Management, LLC.