Last updated: September 29, 2020
Shopper’s Voice collects consumer opinions, shopping habits and other related information in order to:
- Provide members with relevant information and offers
- Help partner companies introduce new products and market existing ones
- Send members other information about Shopper’s Voice
For information on California Residents Consumer Privacy Rights provided by the California Consumer Privacy Act (CCPA), please see the Addendum for California Residents Consumer Privacy Rights.
What Information We Collect
We collect personal information that you voluntarily provide to us, such as when you complete our surveys or interact with our website. The information may include:
Contact information: As part of our surveys, you will be asked to provide us with your contact information, such as your name, complete postal address, and email address. This information is required so that we are able to facilitate our programs and sweepstakes events to you. For example, we would need your name and postal address to mail you product samples, valuable trial coupons, product information, and other offers. Likewise, we would need your email address and complete postal address to send you any email offers.
Consumer Product Survey Information: As you participate in our Consumer Product Survey, you will be asked to answer questions regarding yours or your household’s product usage, brand preferences, shopping habits, hobbies & interests (such as reading and sports), health conditions, and preferences for wellness products. You may also be asked to provide demographic information, such as your age range, gender, the number of people in your household, and household income range. Such responses will enable us and our clients to provide you with the most relevant offers for your household. For example, many of our clients create offers especially for people with certain interests and demographic characteristics.
Television and Online Video Research Study Survey: Participation in our Television and Online Video Research Study survey will require you to answer certain questions about your television and video viewing and purchasing opinions and behavior. Your responses to this survey will be combined with responses from other participants to create aggregate and anonymous research reports for our clients. These reports will enable our clients to enhance and improve their respective products and services.
Email Interaction: We may place web beacons or pixel tags within our email messages to you to collect information about how you interact with those messages. This can include various interactions, such as whether the email was opened and what you clicked on within that email. Information regarding your interaction with our email messages helps us determine the best ways to make our offers available to you. For example, if you open an email, we may decide not to resend you that same offer since you have already seen it. Additionally, we may also combine your email interaction behavior with similar information of other members in aggregate and anonymous summary reports. Such summary reports will enable us and our clients to enhance and improve our products and services.
Third-Party Information: Shopper’s Voice and our clients may collect and use additional information from third parties, where, for example, you may have given permission to those third parties to share your information with others like us. We use this third-party information to help improve our products and services, as well as to provide you with more relevant product information and offers.
Online Activity: Shopper’s Voice may collect certain information about your online activity as explained below in more detail under Cookies and Online Activities.
Other: Shopper’s Voice may also collect other information with your consent, or as permitted or required by law.
How We Use and Share Information
Consumer Product Surveys: The information provided to us by your participation in our Consumer Product Surveys may be used and/or disclosed as follows:
- Product Offers: Our clients use your contact information and survey responses to provide our members with free product samples, valuable trial coupons, product information, research opportunities, discounts and other offers via email, postal mail, online advertising and, on occasion, by telephone. If at any time you no longer want to receive these offers, you can cancel your membership by following the instructions indicated below under Managing your Membership.
- Email Offers: By providing your email, you may receive product offers based on your survey responses via email. These emails are sent by Shopper’s Voice, not our clients, and are clearly marked with our logo. If at any time you no longer want to receive email offers, you can unsubscribe by clicking the Unsubscribe link in the email received, or by following the instructions indicated below under Managing your Membership.
- Clients: By supplying your contact information and survey responses, you agree that we may share your information with our clients so they may provide you samples, information and offers that may be most relevant to you. We have contractual agreements with our clients to ensure that the information they receive from us is handled securely. However, our email messages may contain links to other sites not affiliated with Shopper’s Voice and may have privacy practices that differ from those of Shopper’s Voice. We encourage you to review the privacy policies of any third-party site you may link to from our email messages.
Television and Online Video Research Study Surveys: Information provided to us by way of a Television and Online Video Research Study survey will only be reported to our clients in the aggregate and will not specifically tie to your contact information. Instead, your survey responses will be combined with survey responses from other participants to create aggregate and anonymous research reports for our clients. Our clients will use these reports to enhance and improve their respective products and services. Our clients will not receive any information to allow them to contact or personally identify the responders to the Television and Online Video Research Survey.
Legal Requests: We may also disclose any information about you as permitted or required by law, including to law enforcement, other government officials or other third parties as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose us to legal liability.
Summary Reports & Analysis: Your survey responses, email activity, or online activity may be combined with information from other members to create aggregate and anonymous research reports that will not personally identify you. These reports help us enhance and improve our offers, products, and services, and those of our clients. We may use or provide these reports to third parties for analysis or other purposes.
Cookies and Online Activity
Cookies Used by Shopper’s Voice on Our Website: Cookies are small text files your web browser receives from websites you visit that store data to make your browsing experience easier and faster. By using our websites, you agree that we can place cookies on your device.
- Performance Cookies: These cookies collect information about how visitors use our websites for web analytics purposes, for instance, which pages visitors go to most often and error messages received. We use Google Analytics for web analytics. All information collected by these cookies is anonymous; they do not collect information that identifies a visitor. These cookies are only used to improve how our websites work and your experience on our websites.
- Functionality Cookies: These cookies allow our websites to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the Internet. These cookies do not track your browsing activity on other websites.
Modifying Your Browser Settings: You can modify your browser settings at any time, including setting your browser to notify you when you receive a cookie, giving you the choice to decide whether or not to accept it. If you reject cookies, you may still use our websites, but the functionality of some areas may be limited. We do not honor any “do not track" signals coming from browser settings, cookie signals, or other mechanisms that provide you the ability to exercise choice regarding the collection of information about your online activities over time and across third-party websites or online services.
Below are links to information on managing your cookie preferences with common browsers:
To learn more about Google Analytics, including how to opt-out, please visit:
For more information about cookies, please visit: http://www.aboutads.info/consumers#cookies.
For any questions related to our web technologies, please contact us via email at contactus@mail.ShoppersVoice.com.
Online Targeted Advertising: Shopper’s Voice works with clients and service providers to enable the delivery of relevant ads to consumers while protecting consumer privacy and offering choices about participating in such activities. This is called Online Targeted Advertising and is based on your site behavior (anonymous behavior such as pages visited), survey responses, perceived interests, and demographic information. Targeted advertising does not result in more ads, rather the ads you see may be more relevant to you.
We work with our clients to anonymously deliver ads based on your survey responses and your perceived interests. To do so, Shopper’s Voice works with our clients and service providers to place anonymous cookies on your browser and display online ads on websites you visit about goods and services that you will likely find of interest.
Shopper’s Voice or our service providers may place a web beacon within an email message that is sent from Shopper’s Voice on behalf of our clients. Once this email is opened, a cookie is placed on your browser and this cookie enables Shopper’s Voice or our clients to later display an ad on websites you visit.
Shopper’s Voice also assists our clients with retargeting, a method of re-engaging members with web display ads or emails who previously opened an email or visited our website.
Opting Out of Online Targeted Advertising: You may opt out of online targeted advertising from Shopper’s Voice and our clients by clicking on the Advertising Option Icon in the ads you receive. The Icon will appear as and may be accompanied by text such as “AdChoices“. It will be located around the perimeter of the ad. Simply click on this Icon and proceed to the opt-out link or preference setting link. Once directed to the opt-out page or preference setting page, you may immediately opt-out of future online targeted advertising from Shopper’s Voice and our clients. We may also use technologies, such as our own cookies, to provide you with personalized but anonymous online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here.
To facilitate an opt-out, an opt-out cookie will automatically be placed on your device to block further targeted advertising. If you delete this opt-out cookie, clear your cookies, switch browsers or devices, or purchase a new device, your opt-out preference will not be maintained. You will need to opt-out again through the Icon in the ad. It is only when the opt-out cookie is present and can be read on your browser that we know you decided not to participate in targeted advertising.
Compliance with the Digital Advertising Alliance: Shopper’s Voice uses the Ghostery Assurance Platform to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance. Shopper’s Voice supports deployment of the Advertising Option Icon, in partnership with Ghostery, to help consumers understand how their data is being used and provide choices to consumers that want more control.
Learn More: For information about the Advertising Option Icon, cookies and targeted advertising in general, please visit www.aboutads.info (United States) or youradchoices.ca/ (Canada) and www.iab.net/privacymatters.
To manage your online profile and your opt-out status, you may utilize the Digital Advertising Alliance tool at http://www.aboutads.info/consumers/ (United States), http://youradchoices.ca/understanding-online-advertising (Canada) or the Network Advertising Initiative opt-out tool at http://www.networkadvertising.org/understanding-online-advertising.
Choices and Managing Your Membership
Shopper’s Voice provides you with the opportunity to decide which programs you would like to participate in, so you have a choice as to what offers you receive.
Email Offers: You can stop receiving email offers at any time by following the “Unsubscribe" instructions on any email we send you, at managing your membership online, or by writing to us via email at contactus@mail.ShoppersVoice.com or via postal mail at the address indicated below under Contact Us.
Product Offers: You can let us know that you wish to stop receiving product offers from our partner companies by contacting us directly via email at contactus@mail.ShoppersVoice.com, via postal mail at the address indicated below under Contact Us or at managing your membership online. Please remember to include your name and complete address for verification purposes. Our partner companies are updated on a regular basis about members who no longer wish to receive offers.
Correcting/Updating Your Information: If you wish to access or correct your contact information, and you have provided Shopper’s Voice with your email address, you may update your name, email address, and password by logging in and updating your profile. For all other corrections and updates, please contact our Member Care Team by emailing contactus@mail.ShoppersVoice.com or writing to the address indicated below under Contact Us. For address corrections, please remember to include your name, old address and new address including city, state/province and postal code, to ensure accuracy.
Your right to access and correct your information is subject to applicable legal restrictions. We take reasonable steps to verify your identity before granting access or making corrections.
You may also withdraw your consent to our collection, use and disclosure of your contact information or survey responses at any time, subject to contractual and legal restrictions and reasonable notice. Please contact us via email at contactus@mail.ShoppersVoice.com or via postal mail at the address indicated below under Contact Us. Note that if you withdraw your consent to certain uses of your contact information or survey responses, we may no longer be able to provide some of our products or services.
If you are a California resident seeking to exercise your rights under the California Consumer Privacy Act (CCPA), please see the Addendum for California Residents Consumer Privacy Rights.
We use reasonable business practices including physical, technical and administrative safeguards designed to protect your information against loss, misuse or alteration.
Shopper’s Voice is a licensed user of Entrust’s state-of-the-art encryption technology. We use Entrust’s services to securely transmit the data you provide to us on our registration form, survey pages, and login page. We also use this feature on our “Contact Us" page.
You can help safeguard your information by securely storing your login information and logging out of your browser at the end of each session.
Terms & Conditions
Shopper’s Voice products and services are intended for residents of Canada and the United States that are over 18 years of age. To participate in the Tobacco Products category, a birth date is required to certify the respondent is at least 19 in Canada and 21 in the United States.
|American Members:||Canadian Members:|
Attention: Privacy Officer
P.O. Box 1478
Broomfield, CO 80038
Attention: Privacy Officer
111 Gordon Baker Road, 3rd Floor
Toronto, Ontario M2H 3R1
You may submit requests using our online request form.
You may contact us by email at contactus@mail.ShoppersVoice.com
Shopper’s Voice is a trademark of ICOM Information & Communications L.P., owned by Epsilon Data Management, LLC.
*California Residents: please see the Addendum below for more information.
Shopper’s Voice is a trademark of ICOM Information & Communications Inc., owned by Epsilon Data Management, LLC.
ADDENDUM FOR CALIFORNIA RESIDENTS CONSUMER PRIVACY RIGHTS
Last Modified: September 29, 2020
NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT
In the below tables and sections, we describe (as required by the CCPA):
1. Our Collection of Personal Information – the types of Personal Information (which the CCPA defines broadly) that we collect, the types of sources we collect it from.
2. Our Business Purposes for Collecting and Using Personal Information – the types of recipients to whom we disclose or sell Personal Information.
3. How We Share Information with Third Parties – our business purposes for (a) collecting and (b) sharing Personal Information, which are generally the same.
4. Your California Privacy Rights and Choices – what rights you have under the CCPA, for instance, to request that we “opt out” your information from our marketing database (also called “do not sell” rights), or to request categories and personal information that we may have collected about you.
The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information:
1. OUR COLLECTION OF PERSONAL INFORMATION
Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.
|Categories of Information Collected||Purposes of Use|
(see Section 2 below for additional information)
|Sources of Personal Information|
|Commercial or transactions information e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies|
|Television and video viewing information e.g., e.g., TV and video viewing and purchasing opinions and behavior.|
|Demographic and statistical information, including information regarding membership in protected classes or classifications e.g., information about a consumer’s race, color, age, medical condition (where self-reported), ancestry, national origin, religion, ethnicity, or marital status or gender|
|Professional or employment-related information, e.g., occupation, business name or job title.|
|Device information and other personal identifiers: e.g., name; alias; postal address; online identifiers; IP address; email address; or account name|
2. OUR BUSINESS PURPOSES FOR COLLECTING AND USING PERSONAL INFORMATION
The following chart provides additional information about our purposes for collecting and using your information – in effect, key aspects of our Services:
|Purposes of Use|
|Data marketing services, for example:|
|Online targeting, for example:|
|Additional marketing and database services, for example:|
|Operate our Services, for example: |
3. HOW WE SHARE INFORMATION WITH THIRD PARTIES
We will share the information collected from and about you for the various business purposes described above, both with service providers and with third parties including our clients. The table below shows with whom we may share or disclose personal information, and whether (based on the CCPA’s definition of “sell”) we believe we have “sold” a particular category of information in the prior 12 months. Additional more general disclosure practices are also described below the table. In addition to the following, we may share the Information with any other party with your prior consent.
|Categories of information||Third Parties To Whom We May Have “Sold" Personal Information|
|Commercial or transactions information,|
Demographic and statistical information,
Device information and other personal identifiers:
Professional or employment-related information,
We also may share any of the personal information we collect as follows:
Sharing in Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.
Sharing With Service Providers: We share any personal information we collect with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.
Aggregate and Deidentified Information: We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.
4. YOUR CALIFORNIA RIGHTS AND CHOICES
Without being discriminated against for exercising these rights, California residents have the right to request that we disclose what personal information we collect from them, to request deletion of that information, and to opt-out of the sale of their personal information, subject to certain restrictions. California residents also have the right to designate an agent to exercise these rights on their behalf. This section describes how to exercise those rights and our process for handling those requests, to the extent we act as a “business” (as opposed to a “service provider”) for purposes of handling personal information. (To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.) Sometimes, we act only as a “service provider” to our clients (for instance, if they provide information to us for analytics, processing or other data management services), in which case any consumer requests for access, deletion or opt out must be made through that client. We will forward any such requests to a named client, as feasible.
- Right to Opt-out of the Sale of Personal InformationCalifornia residents may opt out of the “sale” of their personal information. California law broadly defines what constitutes a “sale” – including in the definition making available a wide variety of information in exchange for “valuable consideration.” We may act as a “business” or a “service provider” under the CCPA. When we act as a business under the CCPA, a California resident may “opt out” of our “sale” of their personal information (as those terms are defined by the CCPA) by submitting their request using our online request form or by calling toll-free (866) 267-3861.Please note that this is not an opt out of interest-based advertising. To opt out of interest-based advertising, please visit the Network Advertising Initiative’s pages explaining and permitting that type of industry “opt out.”
- Right to Request Deletion of Personal InformationA California resident may also request that we delete certain personal information we have collected from them (if any). (Note that this is different from their right to “opt out” of us selling their personal information, which is described above; where we do not collect personal information directly from consumers, “deletion” rights generally do not apply.) However, we may retain personal information for certain important purposes, such as (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality (such as de-bugging purposes), (c) as necessary for us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to a consumer’s relationship with us (such as promotional entry records), or to comply with legal obligations, and (g) as necessary to comply with client contracts, including allowing advertisers to properly compensate publishers for driving traffic to their web properties. California residents can request deletion of their personal information by submitting their request using our online request form or by calling toll-free (866) 267-3861.
- The categories of personal information that we have collected about you.
- The categories of personal information that we have sold.
If we are unable to complete your requests, we will provide requesters with additional information about the reasons that we could not comply with the request.
- Right to nondiscriminationWe do not deny, charge different prices for, or provide a different level of quality of goods or services if a California resident chooses to exercise these rights.
- Information About Persons Under 16 Years of AgeWe do not knowingly collect personal information from minors under 16 years of age in California unless we have received legal consent to do so. If we learn that personal information from such California residents has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).
- Authorized AgentsCalifornia residents may also designate an agent to make requests to exercise their rights under CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that the designated agent has been authorized to make a request on behalf of the California resident. We will request a signed written authorization or a copy of a power of attorney.